This is a great Pittsburgh story. Launched in 1977 as a provider of leisure merchandise for outdoor sports such as hiking and camping, American Eagle Outfitters is now one of the most famous private label retailers in the United States. Their more than 700 stores nationwide feature outdoor-inspired fashion and it’s truly hard to find a street anywhere in America where some young person isn’t wearing the AE logo.
AE Campus Comedy ChallengeAE Campus Comedy ChallengeTo stay connected with the college market, and increase sales within that important segment, American Eagle sought a new method to create brand buzz at the campus level. AE created a live comedy tour, hosted at 16 campuses across the country. Student comedians competed for a chance to win prizes. Agency1903 was responsible for crafting real-time video, managing the online voting system and updating the bracketing system.