A subsidiary of Limited Brands, BBW operates more than 1,650 stores throughout North America, as well as an online store. The company sells natural body, hair care, and personal care products and fragrances under its own BBW brand, as well as the C.O. Bigelow and White Brand Candle brands. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extra indulgences such as massages and pedicures.
Aromatherapy MicroshopAromatherapy MicroshopWith a fresh line of aromatherapy products, Bath & Body Works looked to integrate them into its existing e-commerce website. This dynamic, interactive experience also needed to educate users about key benefits of the new products. Agency1903 developed a flash-based, micro-shop featuring a nationally recognized sleep doctor. As a one-stop shop for consumers, the site explained product benefits and also included a quiz module to allow users a chance to find recommended products based on their individual criteria.