H. J. Heinz Company together with its subsidiaries is engaged in manufacturing and marketing a range of food products globally. The Company’s products are manufactured and packaged to provide safe, wholesome foods for consumers, as well as foodservice and institutional customers. The Company operates in five segments: North American Consumer Products, Europe, Asia/Pacific, U.S. Foodservice and Rest of World.
Heinz Corporate WebsiteHeinz Corporate WebsiteWhen research revealed that the second-leading food products brand in North America was more associated as the original “pure food” company. Heinz sought to articulate its global communications strategy better to help meet business objectives. we teamed up with Heinz to create a platform with a more focused point of view. Because the consumer experience was top priority, we developed the “good food everyday” message to help Heinz tell its story to the world with different global perspectives.