The University of Miami (UM), whose Hurricane sports teams are legendary competitors on the playing field, has been instructing students in the Sunshine State since 1926 and now enrolls more than 15,400 undergraduate and graduate students annually. While it boasts highly rated academic and professional programs, UM may be best known for its many national championships in men's and women's sports.
UM FootballUM FootballThe University of Miami football program was experiencing low ticket sales and a weak connection with the local community, despite its on-field success. Given the campus’ location, residents were finding alternative options to spend their entertainment dollars. Agency1903 recommended a shift in its marketing strategy — from targeting older professional to younger adults and even children. With vector technology fusing live-action with super-human animation, Agency1903/sunKING helped build a campaign that turned ordinary football players into planet-saving superheroes.